Our signature character, Mr. Roadman, is inspired by the real ones — the grinders, the hustlers, the artists making an honest living on their own terms. He’s the face of our bold, simple designs and the symbol of our story.

Meet Mr. Roadman

Der‑e is slang for “Dirty” — but don’t get it twisted. Our shirts are fresh, clean, and built for people who express themselves without fear, without compromise, without sweating it.

Our goal is to motivate a culture — to show there’s more than one way to represent yourself through music, style, and hustle.

What We Stand For

It all started when longtime friends John Perez and Daniel Rojas were talking late into the night about the struggle to launch a business that truly stood out. They wanted T‑shirts with real quality and real identity — not just another logo on another bland tee.

From that conversation, Der‑e was born — a streetwear brand rooted in the underground, built to inspire, and unapologetically original.

STICKING TOGETHER